{"id":495,"date":"2013-04-11T15:06:34","date_gmt":"2013-04-11T22:06:34","guid":{"rendered":"https:\/\/www.bornfitness.com\/?p=495"},"modified":"2021-01-20T11:22:42","modified_gmt":"2021-01-20T18:22:42","slug":"writing-what-hasnt-been-written","status":"publish","type":"post","link":"https:\/\/www.bornfitness.com\/writing-what-hasnt-been-written\/","title":{"rendered":"Writing What Hasn’t Been Written: Engineering The Alpha"},"content":{"rendered":"

How many times have you picked up a book and ended up disappointed? I know I have. More times than I\u2019d like to admit, in fact. It doesn\u2019t matter if it\u2019s a book, a movie, or even a sporting event (Hey, I\u2019m a Cubs fan and the biggest CU Buffs fan on the planet\u2014and both win about as often\u2026well, they just don\u2019t win much.), we have been programmed to be let down by where we spend our money.<\/p>\n

Which is why I decided about two years ago that I would stop writing books just to write books. That\u2019s not to say I\u2019m not proud of what I\u2019ve written. Or that people will be let down by what I\u2019ve published. I\u2019m proud of my work and those books have helped many people and taught me a lot about publishing and the fitness industry.<\/p>\n

This decision was about adding more value to the work I created. A book shouldn\u2019t just be about workouts. It should create conversation. The dialogue shouldn\u2019t be what you can find in a magazine\u2014it should be written with it\u2019s own unique voice. And purpose. A great book should be a good investment. Entertainment at its finest. Whether you agree or not with everything in the book, you should be happy that you spent your money. Feel rewarded in your investment. And walk away thinking, \u201cYeah, I\u2019d do that again.\u201d<\/i><\/p>\n

One of my favorite \u201chealth\u201d books is The Omnivore\u2019s Dilemma<\/i>. Do I agree with everything in the book? No. Same can be said of the China Study<\/i>, 4-Hour Body<\/i>, Born to Run or<\/i> The Paleo Solution<\/i>. But all of them made me think, entertained me, and were worth my time.<\/p>\n

Ultimately, this is why I teamed up with John Romaniello to write Man 2.0: Engineering the Alpha<\/a>. <\/i>I wanted to write what hadn\u2019t been written. I wanted to cover topics that hadn\u2019t been discussed. Raise issues that make you think. Entertain you in ways that you didn\u2019t think you could be entertained. And in the end\u2014regardless of whether you agree with everything we write\u2014we wanted you to walk away feeling like you would buy the book again. Or read something else from us again. After all, the work is a representation of us. \u00a0\"Alpha<\/a><\/p>\n

This book is everything my others are not and reestablishes a standard for what all books should be. It\u2019s raw. It\u2019s different. And it\u2019s filled with a bunch of stuff you haven\u2019t seen me discuss in major magazines. That\u2019s why I\u2019m so excited to share it with you. And my hope is that you\u2019ll buy it.<\/p>\n

A Real World Guide to an Unreal Life<\/b><\/p>\n

I don\u2019t hide my intentions with this project: I want it to be a New York Times<\/i> bestseller. And for that I need your help. I\u2019ve built my reputation on providing high-quality information, and this book is no different. We\u2019ve included more than 50 published studies in this book, and interviewed top experts. We also put more than 300 people through the test program so that we knew our diet and workout approach would work for you. Is the information bulletproof? No. Some are battled tested and other parts are controversial. But all of it will help you see the bigger picture clearer than ever before. And it will allow us to break down some of the barriers that stand in the way of better health, more muscle, and less fat. Or as we say: It is a Real World Guide to An Unreal Life<\/i>.<\/p>\n

I also want this book to hit the top because of what it represents: A commitment to rewarding you for the money you spend on the book. And a representation of what a book should<\/i> be.<\/p>\n

Writing has been watered down over the years and the value or journalists (and writers and editors) has been diluted by the online space. No one loves the Internet more than I do, and I think it\u2019s the greatest platform in the world for writers (especially self-publishing). At the same time, many have taken advantage of this and not taken the time or effort to hone their efforts and write in a way that people enjoy. We did not take that approach.<\/p>\n

This book was a labor of love. It is a throwback and a step forward. We honor literary theory, philosophers, and great prose. At the same time, we use viral techniques and throw in the occasional F-bomb because, well, that\u2019s just how we talk. And as Joel Goodson once said (Risky Business, if you\u2019re lost by the reference),<\/p>\n

\u201cSometimes you just have to say, \u2018What the fuck.\u2019 Make your move.\u201d<\/p>\n

The Only Way to Find Out\u2026<\/b><\/p>\n

We\u2019ve made our move with this book. As part of my dedication to provide added value, we\u2019ve made sure that if you buy a book you get more value than any other book you\u2019ve ever purchased. We\u2019ve added bonuses that range from free workout bags and a year supply of supplements, to online apps, food discounts, workout equipment, and free t-shirts.<\/p>\n

Basically when you buy a book, we\u2019ve made it impossible for you to regret your purchase.<\/p>\n

So buy a book. Buy three and give some to your friends.\u00a0 This is our version of a book launch. The Alpha Launch<\/em>. Fun. Different. And designed to leave you satisfied and wanting more.<\/p>\n

Let\u2019s turn the game around. Let\u2019s allow everyone to read this book, break through barriers, and approach health in a new way. A better way. Because clearly what we are doing is not working. And I\u2019m tired of it. <\/b>This step 1 of the solution. And that step is progressive thought and conversation.<\/p>\n

Grab a copy and your free bonuses here.<\/p>\n

Thank you for reading. Thank you for your support. And let me know if we did our job and created the type of book you enjoy. If you do, post it on Facebook.<\/p>\n

Make it Count,<\/p>\n

Adam<\/p>\n","protected":false},"excerpt":{"rendered":"

How many times have you picked up a book and ended up disappointed? I know I have. More times than I\u2019d like to admit, in fact. It doesn\u2019t matter if it\u2019s a book, a movie, or even a sporting event (Hey, I\u2019m a Cubs fan and the biggest CU Buffs fan on the planet\u2014and both […]<\/p>\n","protected":false},"author":4,"featured_media":3630,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[569],"tags":[64,720,41],"class_list":["post-495","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-fitness","tag-engineering-the-alpha","tag-fat-loss","tag-muscle-gain","bf-level-beginner"],"yoast_head":"\nWriting What Hasn't Been Written: Engineering The Alpha<\/title>\n<meta name=\"description\" content=\"Man 2.0: Engineering the Alpha is a book that is all about writing what hasn't been writing. 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