{"id":1694,"date":"2014-04-02T09:19:46","date_gmt":"2014-04-02T16:19:46","guid":{"rendered":"https:\/\/www.bornfitness.com\/?p=1694"},"modified":"2021-01-20T11:36:44","modified_gmt":"2021-01-20T18:36:44","slug":"what-is-fitnesslives","status":"publish","type":"post","link":"https:\/\/www.bornfitness.com\/what-is-fitnesslives\/","title":{"rendered":"What is #FitnessLives?"},"content":{"rendered":"

\u201cBy the year 2020 it\u2019s estimated that 83 percent of men and 72 percent of women will either by overweight or obese\u2026and 5 million death will be attributable to being overweight and obese.\u201d<\/p>\n

I remember reading that statement several years ago while going through some research and predictions from the World Health Organization. I remember thinking at the time, “Adam, these are just predictions. You’ve been predicting the Cubs would win the World Series since \u201993\u2026and you know how well that\u2019s gone.”<\/p>\n

And yet, the estimates made me mad. Make that pissed off.<\/p>\n

I didn\u2019t want to watch helplessly when I felt more could be done to \u201cbe the change\u201d and assist others with their health and fitness struggles. It wasn\u2019t long after this moment that I decided to leave my corporate job, start my own business, and expand all of the ways that I can offer health and fitness services, work with more people one-on-one<\/a>, and improve the outreach<\/a> of fitness and nutrition professionals and companies. I realized that the end goal\u2014helping more people\u2014would depend on enabling more people, rather than taking on the responsibility on my own.<\/p>\n

That was the foundation of #FitnessLives<\/strong><\/a>.<\/p>\n

This is not your typical health movement. The focus was simple and personal: Find your own level of comfort and excitement about being active (regardless of the activity of choice), eating well, and making time for you health\u2014all within a structure of enjoying the process.<\/p>\n

The #FitnessLives<\/em> concept has been a rallying call for me on Twitter, and something that has resonated with so many people. Health comes in many shapes and sizes. Your personal goals are all that matters, and together if we all focus on behaviors<\/i> rather than outcomes, then good things will happen.<\/p>\n

Join the #FitnessLives Movement<\/h2>\n

#FitnessLives is about becoming a better you. It\u2019s also about inspiring others to do the same.<\/p>\n

If you want to join the #FitnessLives movement, all it takes is doing something healthy. Anything healthy. And then letting people know about it. You can go for a walk, lift weights, laugh, take the stairs, make a good diet choice, or deadlift 500 pounds. Doesn\u2019t matter. Just do it and pass it on.<\/p>\n

I\u2019ve been fortunate enough to work with Arnold Schwarzenegger, someone who has arguably done as much for the fitness industry as anyone. So it only made sense that Arnold was the first to wear the #FitnessLives shirt.<\/p>\n

I\u2019ll have more ways soon for you to become involved.<\/p>\n

Join the #FitnessLives movement.<\/p>\n","protected":false},"excerpt":{"rendered":"

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