{"id":1168,"date":"2014-02-07T12:46:51","date_gmt":"2014-02-07T19:46:51","guid":{"rendered":"https:\/\/www.bornfitness.com\/?p=1168"},"modified":"2018-02-16T10:27:03","modified_gmt":"2018-02-16T17:27:03","slug":"getting-shredded","status":"publish","type":"post","link":"https:\/\/www.bornfitness.com\/getting-shredded\/","title":{"rendered":"Getting Shredded"},"content":{"rendered":"<p>This isn&#8217;t the typical title for a post I make on my site, and yet nothing seemed more appropriate.<\/p>\n<p>I just received the following text message from my wife.<\/p>\n<p><a href=\"https:\/\/www.bornfitness.com\/wp-content\/uploads\/2014\/02\/get-shredded-text2.png\"><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter size-medium wp-image-1175\" src=\"https:\/\/www.bornfitness.com\/wp-content\/uploads\/2014\/02\/get-shredded-text2-300x271.png\" alt=\"get shredded text2\" width=\"300\" height=\"271\" srcset=\"https:\/\/www.bornfitness.com\/wp-content\/uploads\/2014\/02\/get-shredded-text2-300x271.png 300w, https:\/\/www.bornfitness.com\/wp-content\/uploads\/2014\/02\/get-shredded-text2.png 636w\" sizes=\"auto, (max-width: 300px) 100vw, 300px\" \/><\/a><\/p>\n<p>If you read closely, it\u2019s clear that \u201c<a href=\"http:\/\/theberry.com\/?s=shirtless%20friday\" target=\"_blank\">Shirtless Friday\u2019s<\/a>\u201d on <i>The Berry<\/i> finally has her wanting me to return to a leaner, meaner version of me.<\/p>\n<p>You see, for the last few years (let\u2019s just call this \u201cmarriage\u201d) my goals have changed. My focus hasn\u2019t been on body composition. I\u2019ve stayed within 12 to 14 percent body fat, but with the exception of during our preparation for Engineering the Alpha, I haven\u2019t been targeting a super lean body or dropped below 10 percent.<\/p>\n<p>This is a shift from my single days. I spent the back half of my 20s living in vanity heaven. When I was a grad student, I trained like a crazy man, carb cycled like it was my job, and became very lean.<\/p>\n<p>Then when I was working at <em>Men\u2019s Health<\/em> (around the time I first met my wife), I got down to 6.8% body fat for a story. You can read the <a href=\"http:\/\/www.menshealth.com\/mhlists\/sculpt_rock_hard_abs\/\" target=\"_blank\">article here<\/a>.<\/p>\n<p>Since we\u2019ve been together, my focus has been more on strength than cuts; more on cheesecake than oatmeal. More on wine than protein shakes&#8230;ok, that&#8217;s a lie. I still love protein shakes. And <a href=\"\/protein-ice-cream\/\" target=\"_blank\">protein ice cream<\/a>. I\u2019m happy with my body. Happy with the way I look. And still train with great enjoyment and eat &#8220;clean&#8221; about 90 percent of the time.<\/p>\n<p>Then I received this text and I couldn\u2019t help but smile.<\/p>\n<p>It\u2019s a challenge. The first fitness challenge ever presented by my wife. That\u2019s 5 years of her not caring how I look or what I do. It\u2019s a big part of what makes her great; body image doesn\u2019t exist with her. It\u2019s all about health and happiness.<\/p>\n<p>But when there\u2019s a chance to rise to the occasion and fulfill a request from your wife\u2014just for the hell of it\u2014well, it doesn\u2019t get much better than that.<\/p>\n<h2><b>Getting Shredded: <em>Is it in you?<\/em><\/b><\/h2>\n<p>I called my wife and asked her if she was serious. (<em>Full disclosure: I actually walked out of my office\u2026which is in our home\u2026and into my bedroom.<\/em>)<\/p>\n<p>She was. She doesn\u2019t actually care if I get super lean, but she thinks it\u2019ll be fun for me. And for her. And I couldn\u2019t agree more.<\/p>\n<p>I\u2019m already crafting a workout and diet plan to get shredded, and enjoying every second of it.<\/p>\n<p>This isn\u2019t about building more muscle or getting stronger. This is fat loss and aesthetics. Pure and simple. I\u2019m training to look good naked and making no apologies about it.<\/p>\n<p>And it got me thinking: I wonder if anyone would want to do this <i>with me<\/i>? Literally train with me\u2014side by side (virtually, of course)\u2014and try to get shredded. This isn&#8217;t my typical <a href=\"\/coaching\/\" target=\"_blank\">online coaching<\/a>. In that program I work with you step-by-step to build a plan and approach that works for your life.<\/p>\n<p>In this approach, we&#8217;d be like a bunch of college kids entering the <em>University of Leanness<\/em>. (I&#8217;d also would be the professor.) Our mascot, of course, would be <a href=\"http:\/\/upload.wikimedia.org\/wikipedia\/en\/5\/59\/TMNT1987_Shredder.png\" target=\"_blank\">The Shredder<\/a>.<\/p>\n<h2>The Getting Shredded Program<\/h2>\n<p>I decided to go all in and create something special. <em>Getting Shredded<\/em> became a community effort of people working together to drop fat, receive coaching and workouts, and do it all at a starting point that&#8217;s cheaper than a Chipotle burrito. (Yeah, I&#8217;m serious.)<\/p>\n<p>To find out more about the\u00a0<em>Getting Shredded<\/em> program and join the community where I answer questions each day, you can <a href=\"\/coaching\" target=\"_blank\">learn more here<\/a>.<\/p>\n<p>Be The Change,<\/p>\n<p>Adam<\/p>\n","protected":false},"excerpt":{"rendered":"<p>This isn&#8217;t the typical title for a post I make on my site, and yet nothing seemed more appropriate. I just received the following text message from my wife. If you read closely, it\u2019s clear that \u201cShirtless Friday\u2019s\u201d on The Berry finally has her wanting me to return to a leaner, meaner version of me. [&hellip;]<\/p>\n","protected":false},"author":4,"featured_media":0,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[569],"tags":[157,718,11],"class_list":["post-1168","post","type-post","status-publish","format-standard","hentry","category-fitness","tag-getting-shredded-fat-loss-plans-diet-training","tag-online-coaching","tag-weight-loss","bf-level-advanced"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v26.2 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Getting Shredded<\/title>\n<meta name=\"description\" content=\"A chance to work one-on-one with Adam Bornstein in a unique online fitness coaching experience. This is all about getting shredded and losing body fat.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.bornfitness.com\/getting-shredded\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Getting Shredded\" \/>\n<meta property=\"og:description\" content=\"A chance to work one-on-one with Adam Bornstein in a unique online fitness coaching experience. 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